ALBOROTO
REBRANDING
REBRANDING
More than just a party, Alboroto is a feeling: wild, energetic, and unforgettable. Inspired by Ibiza’s tropical spirit, we bring “tardeo” to life and the seamless transition from day to night, through dynamic visuals and a bold color palette, shaping each sub-brand with its own distinct personality.
Beyond the sunset, we capture the lingering heat as it fades behind the
sea or mountains, crafting an immersive atmosphere where every edition of Alboroto is a one of a kind sensory experience.
I was fully involved in this project from concept to execution, participating in all stages of the creative process and in every client meeting to ensure alignment with the event’s vision and goals.
ALBERTO HIDALGO
LUCA CHEMELLO