ARTE SUAVE TERRASSA
BRANDING
Arte Suave Terrassa is more than just a gym, it’s a mindset rooted in respect, growth, and discipline.
Inspired by the Brazilian tradition of Jiu-Jitsu and its strong sense of community, this brand was built to reflect a journey where every roll tells a story, every grip builds character, and every class brings practitioners closer to their full potential.
I developed a visual identity that balances tradition and modernity:
a custom typographic approach using ink traps, a restrained greyscale palette reflecting the sharp, strategic nature
of Jiu-Jitsu, and layouts with subtle, deliberate design decisions, mirroring the precision found in the sport itself.
The result is a raw, honest, and deeply human design system that captures the spirit of Arte Suave. Whether it’s a child learning their first breakfall
or a seasoned fighter refining their technique, the brand identity supports
a space where people evolve through movement, strategy, and connection.
ALBERTO HIDALGO & LUCA CHEMELLO