VISUAL DESIGN
The visual concept was rooted in the song’s emotional narrative: the story of someone who can’t let go of a person they love, someone who shines intensely in their eyes, yet always remains just out of reach.
To express this, I imagined the figure of the woman as a star: something luminous and beautiful, yet physically unreachable. No matter how much the protagonist tries to get closer, she remains distant, untouchable.
The artwork places the character in a vast, desolate desert, with the glowing figure of the woman radiating light in the distance, illuminating the darkness around him. The desert symbolizes emotional isolation, while the star,
like figure evokes desire, admiration, and impossibility. I added futuristic elements, planets and a surreal sky, to enhance the feeling of sci-fi longing, giving the visual a dreamlike, almost cosmic tone.
Through this project, I handled the art direction, graphic design, and storytelling, adapting the core visual into multiple formats to create a cohesive and emotionally resonant rollout for the single.