LÉKUÉ REBRANDING
ELISAVA PROJECT
LÉKUÉ is an international home appliance brand that was planning to carry out a comprehensive transformation of its business and product sales strategy.
The goal was to explore how young creatives could bring fresh, innovative perspectives to meet the brand’s current objectives.
Together with Luca Chemello and Manel Pla, we developed a rebranding concept that we believe feels contemporary and aligns well with today's lifestyle and visual culture. We focused heavily on the use of color, typography, and art direction in photography, with a strong emphasis on storytelling to give the entire brand proposal coherence and depth.
Personally, I was responsible for conducting all the research, selecting the typographic and color palette (in collaboration with my two teammates), and leading the art direction, photography, and editing processes. I took on these roles based on my specific skills and experience in these areas.
LUCA CHEMELLO
MANEL PLA
ALBERTO HIDALGO