IMPRONTA


ONEPRO
REAL ESTATE IDENTITY
 OnePro is a young real estate company aiming to break away from the traditional aesthetic of the sector by adopting a fresh, contemporary identity aligned with its commitment to transparency and innovation. Their continued growth and the development of a future mobile app created the perfect opportunity to redefine their image and strengthen their position within a highly conventional market.

For this rebranding, I developed a central symbol: the OnePro key, formed through the union of the brand’s initials.

The O, dynamic and circular, represents the client and their role at the center of the experience, while its inner space conveys the transparency and trust the company seeks to offer.
The P, more structural, subtly references the shape of a property when viewed abstractly from above. Together, both elements are connected by a vertical stroke that completes the silhouette of a key, symbolizing the path between the exterior and interior of a home and the relationship between the client and the company.

The claim “Propensos a abrirte nuevas puertas” reinforces this concept, as does the verbal system built around pro as an attitude: pro agile, pro efficient, pro transparent, establishing a recognizable and unique brand language.

The new identity positions OnePro as a young, approachable, and forward-thinking real estate brand ready to stand out in a landscape where clarity and innovation become defining values.
visual expression.

ALBERTO HIDALGO