ROOTS OF RHYTHM
BRANDING PROJECT
BRANDING PROJECT
We developed the visual identity for Roots of Rhythm (ROR), a recurring tribal house disco event curated by DJ Gee Beat. This project was carried out in collaboration with designer Luca Chemello, with the aim of visually translating the vibrant and inclusive spirit of the event.
The branding is built around a rich mix of tribal patterns, bold color palettes, and dynamic motion graphics, which together reflect the cultural depth and energetic atmosphere of each gathering. With every new edition of the event, the visual system evolves, incorporating elements from different cultural traditions while maintaining a strong, cohesive identity rooted in rhythm, community, and celebration.
This ongoing evolution reinforces ROR’s mission to create a global experience where design and music come together in a celebration of diversity, movement, and funky beats.
I was fully involved in this project from concept to execution, participating in all stages of the creative process and in every client meeting to ensure alignment with the event’s vision and goals.
The branding is built around a rich mix of tribal patterns, bold color palettes, and dynamic motion graphics, which together reflect the cultural depth and energetic atmosphere of each gathering. With every new edition of the event, the visual system evolves, incorporating elements from different cultural traditions while maintaining a strong, cohesive identity rooted in rhythm, community, and celebration.
This ongoing evolution reinforces ROR’s mission to create a global experience where design and music come together in a celebration of diversity, movement, and funky beats.
I was fully involved in this project from concept to execution, participating in all stages of the creative process and in every client meeting to ensure alignment with the event’s vision and goals.
CHEMELLO
ALBERTO
HIDALGO
HIDALGO